A/B Testing for Telegram Ads: Best Practices
Telegram has become one of the fastest-growing messaging platforms, with over 800 million active users. To help businesses connect with this engaged audience, Telegram introduced Telegram Ads, a unique advertising system designed for public channels. This guide will explain how Telegram Ads work, their benefits, pricing, targeting options, and best practices for running a successful campaign.
What Are Telegram Ads?
Telegram Ads is the platform’s official advertising system that allows businesses and content creators to promote their messages within public Telegram channels with over 1,000 subscribers. Unlike traditional advertising platforms, Telegram prioritizes privacy and does not track users or collect personal data. telegram ad appear at the bottom of channel posts and blend naturally with the content, ensuring a non-intrusive experience.
Why Use Telegram Ads?
Here’s why businesses should consider advertising on Telegram:
- Highly Engaged Audience – Telegram users are active and highly engaged with the channels they follow.
- Privacy-Focused – No user tracking or personal data collection, making it a secure advertising option.
- Less Competition – Telegram Ads is still new, providing an opportunity for businesses to gain visibility.
- Seamless Integration – Ads appear in a native format that doesn’t disrupt the user experience.
- Potentially High Conversion Rates – Targeted advertising ensures businesses reach the right audience.
Types of Ads on Telegram
Currently, Telegram Ads supports only text-based ads, which have the following features:
- Appear in public channels with over 1,000 subscribers.
- Are limited to 160 characters (concise and to the point).
- Include a call-to-action (CTA) link leading to a website, Telegram bot, or channel.
- Are displayed at the bottom of channel posts without interrupting conversations.
How Telegram Ads Work
1. Ad Placement
Ads only appear in public channels, ensuring that private chats and group conversations remain ad-free.
2. Pricing Structure
Telegram Ads operates on a Cost-Per-Impression (CPM) model, meaning advertisers pay based on views. The minimum ad budget is €2 million, making it primarily suitable for large businesses. However, some third-party ad networks offer more accessible options for smaller advertisers.
3. Targeting Options
Although Telegram does not track users, it allows advertisers to target their audience based on:
- Channel Topics – Ads appear in relevant Telegram channels.
- Language Preferences – Target users based on their preferred language.
- Geographical Location – Advertisers can select specific countries or regions.
How to Create a Telegram Ad
- Register on the Telegram Ads Platform – Sign up on the official Telegram Ads website.
- Set Your Budget – Determine your ad spend based on impressions.
- Choose Targeting Options – Select relevant audience filters such as language, location, and channel topics.
- Write Your Ad Copy – Keep your message within 160 characters and include a clear CTA.
- Submit Your Ad for Review – Telegram reviews ads before they go live.
Best Practices for Telegram Ads
- Be Clear and Concise – Since ads are limited to 160 characters, make every word count.
- Use a Strong CTA – Encourage users to click, visit, or join your channel or website.
- Target the Right Channels – Choose channels that match your business niche for better engagement.
- Monitor and Optimize – Track your ad performance and make adjustments for better results.
Telegram Ads is a powerful advertising platform that allows businesses to reach a privacy-conscious, highly engaged audience. While the high budget requirement may limit smaller businesses, the potential for high-quality leads and conversions makes it a valuable investment. By following best practices and optimizing your campaigns, you can maximize your success and grow your brand on Telegram.